Gunning for Parler?
This is a single insight from This Week in Apps #68 - Peacock, Clubhouse, Crypto, and more.. Check out the full article for more insights.
There's a new Parler in town, and it's called Gettr. The app, which builds on the promise of free and open speech, launched a few weeks ago but was officially announced yesterday.
In those few hours it's been gaining a lot of momentum in the U.S. App Store, where it's now ranked 3rd in the Social Media category and 12th overall.
It's hard to tell if Getrr will see the kind of downloads Parler saw before it was pulled (a lot) or after (not a lot), but given the current trend, I expect it'll be on a few million devices within the next few weeks.
Why is this interesting? Well... for a few reasons. Normally I try to analyze the viability of apps for long-term potential by looking at how they intend to monetize. Every popular social network fought with that for a while, and for the most part, they all settled on ads. But... is Gettr a business venture or an outlet that's capitalizing on a current political trend?
When you have companies that compete in the same field for the same user engagement and have entirely different incentives, things could get interesting.
It'll also be interesting to see how Apple and Google handle Gettr's free speech commitment. It's too early to tell, but if it gets sticky enough, this could get interesting as well.
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All figures included in this report are estimated. Unless specified otherwise, estimated revenue is always net, meaning it's the amount the developer earned after Apple and Google took their fee.
