Ticketmaster Downloads Rise to to Pre-Pandemic Levels
This is a single insight from This Week in Apps #79 - Just Like a Game of Quidditch!. Check out the full article for more insights.
Speaking of the unlockdown, one app that has its downloads directly correlate with the lockdown is seeing things go back to pre-pandemic levels.
That's Ticketmaster.
In the last few months, as more events started opening up, downloads of Ticketmaster have started to climb out of the very deep hole they were in during the pandemic. Weekly downloads have surpassed pre-lockdown numbers with 280K downloads for the first week in September, and unlike the temporary spike in March, these numbers are the result of a very positive trend.
The (grand) re-opening. This is great news for many who rely on the IRL industry to thrive in order to exist. It's hard to tell how long it'll take to fully get back to normal, or if we will completely, but judging by this demand, even if we don't, this is going to be great.
The most important item to keep an eye on is how events will hybrid access. Sports already did that pre-pandemic, and that trend has grown a lot since, so it's likely here to stay. But concerts and other similar events that were always just IRL may need to adapt as well. I expect to see more events going hybrid, which will increase revenue and give a more global audience access to what they couldn't have accessed before.
The live aspect of events brings an excitement that can't translate over a screen, but some is better than none, in my opinion.
App Intelligence for Everyone!
The insights in this report come right out of our App Intelligence platform, which offers access to download and revenue estimates, installed SDKs, and more! Learn more about the tools or schedule a demo with our team to get started.
Are you a Journalist? You can get access to our app and market intelligence for free through the Appfigures for Journalists program. Contact us for more details.
All figures included in this report are estimated. Unless specified otherwise, estimated revenue is always net, meaning it's the amount the developer earned after Apple and Google took their fee.
