Happy Birthday Mario Kart Tour!
This is a single insight from This Week in Apps #82 - It's All in the Timing.... Check out the full article for more insights.
Mario Kart Tour turned two a few weeks ago, prompting me to take a look at how it's been doing.
In short, just okay.
Our estimates show that since it was launched at the end of 2019, Mario Kart Tour was downloaded a little over 100M times across the App Store and Google Play worldwide. A little more than half of those downloads came in the first four months. The U.S., Mexico, Brazil, and Japan were the top countries and accounted for roughly 45% of all downloads.
Downloads have since leveled off and are now averaging a modest 2M new downloads per month, according to our estimates.
Revenue followed a similar trend.
Our estimates show that roughly 37% of the title's $120M in net revenue since launch came in the first four months. It's leveled off and has since leveled off, averaging around $4M of net monthly revenue.
Is that a lot of money? Not really. There's so much brand behind the red plumber that you'd expect it to skyrocket its way to the top of the charts, and that wasn't and still isn't the case. Most top-grossing games you'll see in the App Store earned more than that in the last year alone. I hope Nintendo can figure out what it's doing wrong because I'd much rather play its game than the hyper-casuals that plague the stores these days.
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All figures included in this report are estimated. Unless specified otherwise, estimated revenue is always net, meaning it's the amount the developer earned after Apple and Google took their fee.