Swiping Right on Tinder!
This is a single insight from This Week in Apps #84 - Can't Stop Won't Stop. Check out the full article for more insights.
Tinder was the top app by revenue in the U.S. last month, which prompted me to look back and see if that's its first time or not.
The short answer is yes, but the numbers are just astonishing and speak to the impact of lockdown on love via app (or the strength of Tinder's brand).
According to our estimates, Tinder brought in $197M in net revenue from the U.S. in Q3. That's net, meaning after Apple and Google took their fees. Not only is that Tinder's biggest quarter of revenue, it's also 31% higher than its last best quarter, which happens to be Q2 of this year. It's also 885% higher than Q1 of 2017, in case you're into big numbers.
Tinder's biggest market, by far, is the U.S. which is responsible for about 70% of its revenue. But year-over-year, many countries have grown double digits. Some even triple digits.
Italy, Switzerland, and Sweden grew more than 130%. All three are generating millions in revenue. Revenue in Germany grew by 68% to $26M so far into 2021. Israel and Russia grew by 60%, Mexico by 55%, and the list goes on.
It's a good time to be in the Tinder business.
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All figures included in this report are estimated. Unless specified otherwise, estimated revenue is always net, meaning it's the amount the developer earned after Apple and Google took their fee.
