TikTok is About to Break the App Store

Ariel Ariel

This is a single insight from This Week in Apps #90 - Everything's Big!. Check out the full article for more insights.

TikTok hit a significant milestone this week that even though I wanted to skip because I've been talking about them a bunch lately, but I just couldn't because it was so massive. For the app and for the state of mobile.

On 11/18, before the Black Friday week, TikTok had a gigantic spike in revenue in the U.S. that's the most revenue the app has EVER seen in a single day. And if you're not new here, that's pretty challenging, considering TikTok's revenue has been growing at a record-setting pace over the last few months.

Net revenue in the U.S. App Store + Google Play hit $2.2 million on Thursday, according to our estimates. Previously, on a great day, TikTok saw a little over a million in net revenue, but never two.

But there's more! Not a record-setting day, but last week TikTok had another great day, that last spike you see in the chart. That spike added $1.6 million in net revenue from the US, which is still around 50% higher than what a spike looked like last month.

That's an incredible rate of growth! I predicted TikTok will become the highest earning app in the U.S. by early 2022, and I'm holding on to this prediction. YouTube has a lot to worry about right now.

By the way, that's the exact opposite trend of Twitch, which had a great 2020 but a pretty lousy 2021 in terms of revenue. More on Twitch next week.

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All figures included in this report are estimated. Unless specified otherwise, estimated revenue is always net, meaning it's the amount the developer earned after Apple and Google took their fee.

Tagged: #social-media

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