What Reddit's Year in Revenue Means for the Future of Creators
This is a single insight from This Week in Apps #93 - What a Year for Content!. Check out the full article for more insights.
You know who else had a magnificent month? Reddit.
Although Reddit has been around for what feels like forever but has become a household name over the last couple of years. Things like the gamestonk ordeal from January have made it into a destination for mere mortals.
Reddit hit a new milestone in November – It made the most revenue in a single month, ever, in its app's entire money-making existence.
Net revenue rose to $546K in November, a 43% increase over January and a 470% increase over January of 2019. We estimate Reddit's net revenue to hit $5.5 million in 2021, a good bit higher than 2020's $3 million and 2019's $1.6 million. Enough for it to feel comfortable filing for IPO.
Now, we're still talking chump change in comparison to Twitch, which has the same revenue model for creators. But it's not just about the money. That money is nice, but... it continues to reinforce the trend I'm saying will be even hotter in 2022.
The good news here is that a "creator", at this point, can create in a variety of ways, and they all pack enough opportunity for revenue.
Short videos on TikTok are very different than games streamed on Twitch, videos published on YouTube, podcasts published on Spotify or Apple Podcasts, and written content shared on Reddit or Twitter. If you ask me, this is a massive opportunity for creators, and we'll be seeing even more of it in 2022.
Did you know I'm also on YouTube? Check out the channel
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All figures included in this report are estimated. Unless specified otherwise, estimated revenue is always net, meaning it's the amount the developer earned after Apple and Google took their fee.
