Netflix-Owned Games Cross 5 Million Downloads
This is a single insight from This Week in Apps #98 - Games to the Rescue?. Check out the full article for more insights.
Last summer, Netflix announced they're getting into games in an attempt to make a Netflix subscription more competitive in a market that now includes bigwigs like HBO Max and Disney+.
Since starting to roll out games, back in November of last year, Netflix released a total of 12 games to both the App Store and Google Play.
I was curious to see just how many downloads those games are getting and what the trend looks like, and also which games lead the way and whether my prediction from episode #72 was right.
Let's start with the trend:
That's not a bad-looking trend! An exciting launch that crossed the 100K daily downloads mark that's slowly dropped, which is normal for most launches, and is now stabilizing at around 40K downloads per day, according to our App Intelligence.
Keep in mind not all games were released at the same time.
Can you guess what those spikes are? Those are weekends. Overall the trend is stabilizing, and that's also good.
Which games lead the way, and was my prediction that the (arguably) best show on Netflix led the way right?
Stranger Things, which I think is one of Netflix's most lucrative piece of intellectual property, dominate downloads. There are two games with the name, and both are the most downloaded games with a combined total of nearly 2 million downloads.
Teeter (Up), Asphalt Xtreme, and Bowling Ballers, which were released in November, round up the top 5 most downloaded Netflix games.
At the bottom of the list we have Arcanium and Krispee Street, both of which were released just 10 days ago so this isn't a surprise.
Together, Netflix's games have been downloaded more than 5.2 million times since November.
Is that a lot of downloads? Yes and no. In absolute terms, that is a lot of mobile devices that have Netflix's games, and I'm sure a good reason to maintain a Netflix subscription for a good portion of their existing user-base. But the opportunity for Netflix is much larger. For some context, 8 Ball Pool, a classic game that's been around for nearly a decade, added 28 million downloads in the same period (November until today). And that's a single game.
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All figures included in this report are estimated. Unless specified otherwise, estimated revenue is always net, meaning it's the amount the developer earned after Apple and Google took their fee.