Angry Birds Journey Takes Flight
This is a single insight from This Week in Apps #98 - Games to the Rescue?. Check out the full article for more insights.
Remember Angry Birds?
You'll be happy to know the 12 year old franchise is still going, which is an accomplishment in and of itself, but that's not what I'm looking at here. I'm going to look at Angry Birds Journey.
Journey, which (to me) looks a lot like pretty much every other game in the series, was released quietly in some countries last year. Last week, the game was unleashed on the world.
The game isn't new, which is why there are downloads before the update. Those downloads are coming from a small number of countries where the game was available, and averaged 13K downloads per day.
The update, which brought the game to all countries had a very exciting reception, adding 256K new downloads last Saturday. Daily downloads have declined since, as to be expected, but are still hovering at around 140K downloads and will likely spike this weekend.
Since opening up, Angry Birds Journey was downloaded 1.3 million times across iOS and Android devices worldwide, according to our estimates.
It's incredible to see a franchise go on for that long and without much changing. But one thing that has changed over the years is monetization, and that's the one thing the internet is really hating about Journey right now.
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All figures included in this report are estimated. Unless specified otherwise, estimated revenue is always net, meaning it's the amount the developer earned after Apple and Google took their fee.
