HBO Max Breaks Ahead of Disney+ โ€“ The Highest Earning Apps in August

Ariel Ariel
Sep. 9

This is a single insight from This Week in Apps #130 - What a Mess!. Check out the full article for more insights.

This month I crunched the numbers and ranked the highest earning apps in the US, where most of the money is on the App Store. The good news is that there's more money in aggregate. The bad news is that the list is almost identical to July...

Tinder wasn't the highest-earning app in August. HBO Max was, bringing in $51 million of net revenue in August from the App Store and Google Play, according to our estimates. That was the only significant change from July.

YouTube, Tinder, TikTok, and Bumble complete the top 5, all earning more in August than they did in July, though nothing too too high.

I'm surprised to see LinkedIn continuing to hold on. LinkedIn came in #10 in August, and in July, and in June, and in May, and I don't think I need to keep going.

Disney+, HBO Max's main competitor, made the list but not the top 5. Disney+ has fallen behind in its race with HBO Max. Or maybe it's HBO Max that broke ahead? At the end of August, HBO Max was earning roughly twice as much as Disney+.

Our estimates show that together, the top 10 highest earning apps in the US ended August with $323M of net revenue, a tad higher than July. Not high enough to party, but enough to know August was a good month for the top earners.

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All figures included in this report are estimated. Unless specified otherwise, estimated revenue is always net, meaning it's the amount the developer earned after Apple and Google took their fee.

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