Demand for Parler is spiking in the least expected place

Ariel Ariel
9/30/22

This is a single insight from This Week in Apps #133 - Already Breaking Records. Check out the full article for more insights.


Parler's return to Google Play was met with silence with daily downloads in the low hundreds. But this week I noticed downloads spiking.

This spike seems to be very specific and... unexpected.

Downloads from Google Play in India started growing last Saturday. Rising from about 100 almost every day last week to more than 4,000 on Tuesday, according to our estimates. The majority of those came from Android users in India.

The App Store, which I kept as a separate line in the chart, didn't move an inch.

I'm not sure why demand is growing in India, where Parler was the 45th most downloaded app on Google Play, but it is interesting to see how specific this demand is.

In comparison, downloads from the App Store haven't gone up at all. In India or in any other country. And downloads on Google Play are pretty low across all other countries, including the US.

One possibility is that users in India want to see that side of politics and Parler is the only good way to get it. Rumble, the current winner in terms of downloads, isn't available in India. The runner-up, in terms of downloads, is Trump's own app, Truth Social, which isn't available on Google Play at all.

So there are no other options. For now.

App Intelligence for Everyone!

The insights in this report come right out of our App Intelligence platform, which offers access to download and revenue estimates, installed SDKs, and more! Learn more about the tools or schedule a demo with our team to get started.

Are you a Journalist? You can get access to our app and market intelligence for free through the Appfigures for Journalists program. Contact us for more details.

All figures included in this report are estimated. Unless specified otherwise, estimated revenue is always net, meaning it's the amount the developer earned after Apple and Google took their fee.

Tagged: #social-media

Related Resources

RIP Video Editors - The Most Downloaded Apps in December
Insights
RIP Video Editors - The Most Downloaded Apps in December

I crunched the numbers and ranked the most downloaded apps in the world in December, and in case you want to jump ahea...

It (Finally) Happened - The Most Downloaded Games in December
Insights
It (Finally) Happened - The Most Downloaded Games in December

Unlike apps, games saw the exact opposite trend in December with downloads moving up instead of down, in part thanks t...