Duolingo Hits Highest Revenue Ever in Q3

Ariel Ariel
10/21/22

This is a single insight from This Week in Apps #136 - What a Mess!. Check out the full article for more insights.


Duolingo is the most popular app for learning a new language. And I say that strictly by looking at estimated revenue growth.

In the last quarter, Q3, Duolingo got very close to hitting a new milestone - $100M of gross revenue in a single quarter.

It's almost there.

According to our estimates, Duolingo earned $59,000,000 of net revenue, meaning after Apple and Google collect their fees. That amounts to about $84 million in gross revenue, or what Duolingo's users gave the service to learn a language.

Based on quarterly growth this year, Duolingo will cross $100M in Q4, which has a higher-than-average revenue anyway. So, I expect a massive number!

Platform distribution is pretty standard, about 25% of this total came from Google Play and 75% from the App Store. English-speaking users are the biggest spenders with the US, UK, and Canada contributing the most, but revenue came from every country we provide revenue estimates for.

Looking at the trend, this growth isn't new. Duolingo's quarterly revenue has grown every quarter with a single exception, leading me to believe this growth is a result of great strategy and perfect execution.

Except for the whole Katy Perry incident last week, which is probably a fluke, so I'll ignore it.

But I think there's more to it. I think Duolingo is riding a wave sparked by lockdowns and the shift to working remotely.

This might be a stretch, but the move to remote work made it "normal" to conduct all meetings via video and not always from a professional setting. This, in turn, made it easier to hold meetings with farther destinations, the kind where both sides don't speak the same language.

It wasn't impossible before, but it wasn't as accepted or easy. It is now, and that could be a catalyst for Duolingo's growth.

What do you think?

App Intelligence for Everyone!

The insights in this report come right out of our App Intelligence platform, which offers access to download and revenue estimates, installed SDKs, and more! Learn more about the tools or schedule a demo with our team to get started.

Are you a Journalist? You can get access to our app and market intelligence for free through the Appfigures for Journalists program. Contact us for more details.

All figures included in this report are estimated. Unless specified otherwise, estimated revenue is always net, meaning it's the amount the developer earned after Apple and Google took their fee.

Tagged: #business

Related Resources

RIP Video Editors - The Most Downloaded Apps in December
Insights
RIP Video Editors - The Most Downloaded Apps in December

I crunched the numbers and ranked the most downloaded apps in the world in December, and in case you want to jump ahea...

It (Finally) Happened - The Most Downloaded Games in December
Insights
It (Finally) Happened - The Most Downloaded Games in December

Unlike apps, games saw the exact opposite trend in December with downloads moving up instead of down, in part thanks t...