Disenchanted is Disney's Biggest Streaming Hit of the Year!

Ariel Ariel
11/25/22

This is a single insight from This Week in Apps - It's All a Streaming Game. Check out the full article for more insights.


Disney's Enchanted was a huge success back in 2007, so long ago it was time for a sequel. That happened! Disenchanted, the sequel, was released last week and even though I didn't like it, looking at Disney+'s revenue, on release day, it was a huge success.

In fact, it was the second-highest day of revenue in all of 2022, second to new year's day, which is always big.

This year, Disney+ averaged $1.9M of net revenue every day. Net meaning what Disney gets to keep after Apple and Google take their fees. The real numbers have a wide range, dipping as low as $1.4M and rising as high as $2.8M. There aren't many 2.8 days though.

Last Saturday, the day Disenchanted came out, revenue rose to $3.2M, according to our estimates. They didn't immediately drop, either. They remained high during the weekend and dropped to $2.9M by Tuesday, still higher than the last peak.

That's great for Disney+ which hasn't had an amazing year of growth in 2022 and recently had a CEO swap. And even though the movie wasn't as good as its predecessor -- according to me + Rotten Tomatoes, which gets it right some of the time -- it's really not relevant here.

What's relevant is the popularity of the Enchanted name, and now that we're entering a different stage of the streaming race, IP will play a major role in getting subscribers and also retaining them. HBO Max does a great job with that and Disney+ can too.

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All figures included in this report are estimated. Unless specified otherwise, estimated revenue is always net, meaning it's the amount the developer earned after Apple and Google took their fee.

Tagged: #streaming

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