Peacock Scores BIG Thanks to the World Cup!

Ariel Ariel

This is a single insight from This Week in Apps - (Not) So Confusing. Check out the full article for more insights.

The World Cup is on at full force, leading millions to download apps to stream it all around the world. Last week I looked at where US viewers are streaming the games, and while Peacock was the leader in downloads, it wasn't the app with the most growth.


Peacock's lead extends beyond downloads and to revenue.

Thanks to the World Cup, Peacock is now seeing the highest in-app revenue it's ever seen. Ever!

According to our estimates, Peacock, which launched in mid-2020, opened 2022 with a little over $8M of net revenue in January. Net meaning what NBC gets to keep after giving Apple and Google their fees.

That was a tad bit lower than 2021's holiday season, but still 539% higher than January of 2021.

In November of 2022, which just ended, Peacock's net revenue ballooned to $15.7M. The highest month of revenue the app has seen since its launch.

The majority of this revenue, 12.7M (or 81%) came from the App Store, where its been growing consistently every month since launch, with a few minor exceptions.

I'm probably starting to sound like a broken record, but, content is king. In this case, however, we're not even talking exclusive content. Just content that's in demand.

If you're a developer, and not just of streaming apps, you should keep that in mind because I expect that to become a major trend in 2023 for more types of apps and games.

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All figures included in this report are estimated. Unless specified otherwise, estimated revenue is always net, meaning it's the amount the developer earned after Apple and Google took their fee.

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