Who's Still Downloading Facebook?

Ariel Ariel
Jan. 6

This is a single insight from This Week in Apps - 2023 Will Be Big. Check out the full article for more insights.


Is Facebook still a thing? If I had a penny for every time someone asked me that I'd be a lot of pennies richer...

But the joke is on them because not only was Facebook one of the most downloaded apps in 2022, it also made its way into more than 500 million mobile devices worldwide in the last 12 months.

That's half a billion people who chose to download the Facebook app.

Yes, Facebook is still a thing.

But... where is all this growth coming from?

Short and simple answer - India.

Just like sibling Instagram, Facebook sees a majority of its growth from India. We estimate that in 2022, India was responsible for more than 136M new downloads, most of which, through Google Play.

A look at the top 10 countries, which in total, were responsible for 70% of all new downloads, shows Indonesia, the US, Brazil, and Mexico as the top 5. Together, the top 5 add up to more than 50% of all new downloads.

Although Facebook had a rocky year, its stock is finally starting to pick up which many believe isn't going to stop. If downloads are in any way a proxy, there's some hope for Facebook in 2023.

Especially if TikTok gets banned in more countries. We'll have to see about that.

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All figures included in this report are estimated. Unless specified otherwise, estimated revenue is always net, meaning it's the amount the developer earned after Apple and Google took their fee.

Tagged: #social-media

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