Is the Ride Over for Lensa AI (and AI-Generated Art)?

Ariel Ariel
Jan. 6

This is a single insight from This Week in Apps - 2023 Will Be Big. Check out the full article for more insights.


AI-generated avatars got red hot for about a month, an end-of-year "gift". At the center of this was Lensa AI, a not-new app that converts your plain selfies into exciting avatars for a small fee.

Viral successes aren't new to the App Store. 2022 was full of those. But unlike the rest, this trend lasted longer and also cascaded to other similar apps.

How much money does being extra viral earn?

According to our estimates, $37,500,000 of net revenue.

I didn't add an extra 0 in there - We estimate that Lensa AI brought in more than $37M of net revenue, meaning after Apple and Google take their fees, in the last 60 days.

At its peak, Lensa raked more than $2M in a single day, and again, that's net, meaning after fees.

It should come as no surprise that the majority of revenue, roughly 91%, came from iPhone owners. It's pretty much the same pattern we've seen all year long, but a bit more extreme in the App Store direction.

Although Lensa's run seems to be over, the app is still earning about 5x per day when compared to November. Not at all bad.

I'll leave you with this - Lensa wasn't the first, last, or even best app for AI-generated avatars. But it was there, and while it succeeded so did many other apps who were there. If you have an idea or even if your app already exists, don't leave it alone. Make sure it's ready for the next viral success.

App Intelligence for Everyone!

The insights in this report come right out of our App Intelligence platform, which offers access to download and revenue estimates, installed SDKs, and more! Learn more about the tools or schedule a demo with our team to get started.

Are you a Journalist? You can get access to our app and market intelligence for free through the Appfigures for Journalists program. Contact us for more details.

All figures included in this report are estimated. Unless specified otherwise, estimated revenue is always net, meaning it's the amount the developer earned after Apple and Google took their fee.

Tagged: #ai #art

Related Resources

RIP Video Editors - The Most Downloaded Apps in December
Insights
RIP Video Editors - The Most Downloaded Apps in December

I crunched the numbers and ranked the most downloaded apps in the world in December, and in case you want to jump ahea...

It (Finally) Happened - The Most Downloaded Games in December
Insights
It (Finally) Happened - The Most Downloaded Games in December

Unlike apps, games saw the exact opposite trend in December with downloads moving up instead of down, in part thanks t...