Indeed Cements its Lead as the Most Popular Job Search App
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The job market is in a very strange place right now. On the one hand, lots of people are moving around now that work from home has become a reality for many, while others are scrambling to find a new job after being laid off.
FYI - We're hiring.
While there are a whole bunch of apps that'll help you find a job these days, only one is the clear winner. And that clear winner grew even more in 2022. Enough to say "game over" for the others.
The clear winner is Indeed, which has evolved quite a lot in the last few years.
I compared the downloads of Indeed with those of ZipRecruiter, which is the top search result for "job search" in the App Store right now, and Monster, the most popular name in job search in the old days.
Let's start at the end to build the suspense, or you can just look at the chart, but at the bottom of the list we have Monster. I wasn't surprised to see it there after seeing it's not ranking very well in search results. What did surprise me were the numbers.
Monster saw just 453K new downloads in 2022. Nearly half a million downloads isn't a small number, but when you see the other two apps you'll understand why I say just. It also didn't grow much. While it did grow when compared to 2021, 2020 was higher.
That wasn't the case for ZipRecruiter, which came in second with 2.7M downloads in 2022, according to our estimates.
Both of those, even when combined, pale in comparison to Indeed, which welcomed 17 million new users in 2022. I don't need to calculate the percentage difference for you to see how different these numbers are. Just wow.
But that's not all. When looking at growth, Indeed's downloads exploded in 2022, up 80% year-over-year.
The only other job search app that saw impressive growth in 2022 is LinkedIn, which is more than just a job search app so I didn't include it in this comparison.
Like most other things, job search has moved in-app and Indeed is providing an experience that's easy enough for everyone to use. That's good to know if you're hiring (like us) or if you're looking to get hired.
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All figures included in this report are estimated. Unless specified otherwise, estimated revenue is always net, meaning it's the amount the developer earned after Apple and Google took their fee.
