Twitter's Mobile Revenue Hit a New Milestone in February

Ariel Ariel

This is a single insight from This Week in Apps - All About the Money!. Check out the full article for more insights.

February is behind us, which means it's time to check in on my favorite social network's mobile revenue.

I've been watching Twitter's mobile revenue ever since it started offering in-app purchases, and love seeing it rise.

February made me extra happy because Twitter hit a new milestone.

I skipped January's report so let's start there.

According to our estimates, Twitter's monthly net revenue from the App Store dropped in January to $1.6M. That's a 3% drop from December's total of $1.75M. And that's net, meaning what Twitter gets to keep after Apple's fees.

I'm not too surprised by this drop. There's so much controversy around Twitter and blue checkmarks have become somewhat of a political statement at this point. It's terrible, but some think it is.

But to put that in context, comparing Twitter's revenue before Blue for all and after, it's obvious it was a good move.

Another thing to remember is that Blue is expanding internationally, and opened up in Japan in January. It was a fairly small first month so it couldn't really help this total.

But then things changed in February.

Our estimates show Twitter's App Store net revenue rising above $2M for the first time ever. A "quieter" month in terms of controversy and the promise of monetizing tweets led to more Blue subscriptions. Blue's expansion to more countries, including Brazil, India, and Indonesia, didn't hurt either.

It also didn't help much... The three, combined, earned under $100K of net revenue from the App Store in February.

I expect more growth in March because less controversy = more revenue, and so far things are fairly "quiet".

P.S. - I still miss Tweetbot and still tap its icon, which I refuse to delete or move away from my home screen, at least twice a day.

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All figures included in this report are estimated. Unless specified otherwise, estimated revenue is always net, meaning it's the amount the developer earned after Apple and Google took their fee.

Tagged: #social-media

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