Apple Really Wants You to Listen to Classical Music!

Ariel Ariel
3/31/23

This is a single insight from This Week in Apps - Everyone's Taking on Instagram. Check out the full article for more insights.


Apple launched a new app this week. The first in a while.

Apple Music Classical does exactly what you would expect -- play classical music.

On its own, this release isn't really all that interesting or exciting. I like classical music just like the next guy, but I don't find myself needing an entire app just for it.

But...

Apple Music Classical downloads

What I did find interesting about this release is how quickly Apple Music Classical made it to the top of the downloads chart. And this is just me being funny. The app launched right into the #1 spot, dethroning long-term king Temu.

While I believe there is demand for such an app, I don't really see that much demand making me think this rank wasn't a result of demand... I could be wrong.

While Apple Music Classical managed to score the top spot in more than 40 countries, most downloads are currently coming from the US.

According to our estimates, Apple Music Classical was downloaded nearly a million times between Tuesday and Wednesday this week. And that's across all countries where it is available.

The majority of downloads, roughly 40% overall, came from the US, not a big surprise. The remaining 60(ish)% came from 90+ countries, including Bhutan, which sits at the very bottom of the list with 4 downloads.

Apple has always been aggressive with its Music app. It got in trouble for giving it an unfair advantage in search results just a few years ago. I hope this isn't the case again.

As a fun game, can you name one classical composer from each of these countries?

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The insights in this report come right out of our App Intelligence platform, which offers access to download and revenue estimates, installed SDKs, and more! Learn more about the tools or schedule a demo with our team to get started.

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All figures included in this report are estimated. Unless specified otherwise, estimated revenue is always net, meaning it's the amount the developer earned after Apple and Google took their fee.


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