Bluesky is Mastodon's Newest Competitor

Ariel Ariel

This is a single insight from This Week in Apps - Drop Everything and Do This!. Check out the full article for more insights.

My Twitter feed was full of "do you have a Bluesky invite?" type tweets this week, reminding me of the latest Twitter alternative to join the race for social-media domination.

But, if we're being honest here, Bluesky is really an alternative to Mastodon, not Twitter...

Bluesky, which requires an invite to use, made its way into 360K iOS and Android devices since rolling out in February, according to our estimates. The majority of downloads, though, came from the App Store as the Android version just launched a little over a week ago.

In comparison, Mastodon's official app was downloaded 150K times in the same period, and I don't think it's fair to compare it to Twitter's downloads, so I won't do that.

I haven't used Bluesky but from its screenshots, it looks identical to Twitter, which is already a bit better than Mastodon. Not that I think it'll be easy to beat Twitter at being Twitter, but at least it reduces some confusion.

I've said this before but it's worth repeating, the only way I see to replace Twitter is to invent something different, not to copy and paste.

But from a totally different point of view, it's been a while since the App Store saw an exciting invite-only launch. The last I can think of is Clubhouse. Oddly enough, an attempt at something different. Clubhouse announced a bunch of changes this week, so I'd say a failed attempt.

If you have a solid argument for why a copy of Twitter can dethrone the original I'd really like to hear it.

App Intelligence for Everyone!

The insights in this report come right out of our App Intelligence platform, which offers access to download and revenue estimates, installed SDKs, and more! Learn more about the tools or schedule a demo with our team to get started.

Are you a Journalist? You can get access to our app and market intelligence for free through the Appfigures for Journalists program. Contact us for more details.

All figures included in this report are estimated. Unless specified otherwise, estimated revenue is always net, meaning it's the amount the developer earned after Apple and Google took their fee.

Tagged: #social-media

Related Resources

Supercell's Squad Busters Just Bested Brawl Stars' First Week Haul
Supercell's Squad Busters Just Bested Brawl Stars' First Week Haul

The past several days have been some of the biggest for mobile gaming in recent memory. Not only did we get the global r...

Temu's at It Again - The Most Downloaded Apps in the World
Temu's at It Again - The Most Downloaded Apps in the World

Apps have been busy getting downloads in May. I crunched the numbers and ranked the ones that got the most. There was a ...