Go Knicks! The Biggest NBA Season in Mobile Revenue

Ariel Ariel
May. 8

This is a single insight from This Week in Apps - It Happened!. Check out the full article for more insights.

Sports and streaming go together like peanut butter and jelly. It sounded better in my head, but while cheesy, it is true.

We've seen direct streaming work for quite a few sports over the last year with the NFL being the last to jump on.

With the NBA finals raging (go Knicks!) I wanted to see how the NBA's official app is doing in terms of streaming revenue, and the easy answer is - very well!

The NBA's official app has seen the most revenue ever during the '22 - '23 season. Our estimates show that between October and May (the first few days), the app earned a total of $21.4M of net revenue from the App Store. And that's net, meaning after giving Apple roughly $9M in fees.

The '21 - '22 season, which lasted a bit longer, brought in a total of $14.9M in net revenue from the App Store, according to our estimates. That means the NBA saw a 43% increase in revenue year over year.

And when compared to the previous season, which started extra late because of covid but also forced everyone to go digital because of covid, that number grows to 60%.

Clearly, streaming in-app is a good strategy. Which sport will be the next to make the leap?

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The insights in this report come right out of our App Intelligence platform, which offers access to download and revenue estimates, installed SDKs, and more! Learn more about the tools or schedule a demo with our team to get started.

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All figures included in this report are estimated. Unless specified otherwise, estimated revenue is always net, meaning it's the amount the developer earned after Apple and Google took their fee.

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