Twitter's Mobile Revenue Dropped by 15% in May
This is a single insight from This Week in Apps - Reddit's Regrettable Blunder. Check out the full article for more insights.
Last week I looked at Snapchat's revenue and this way I'm continuing my monthly tradition and looking at the revenue for the first social platform to monetize its users directly - Twitter.
The last few months, since Elon took over, have seen very positive growth for the company's Blue subscription and more recently the addition of subscriptions. But May was a bit different...
Twitter ended May with $3M in net revenue from the App Store, according to our App Intelligence. And that's net meaning what Twitter gets to keep after forking over a big chunk to Apple.
For the first time in a long time, that's lower than the previous month. And this time it's a hefty drop - 15% when comparing App Store revenue to April. And that's after subscriptions were out and in use, which means, that growth wasn't enough to help with the total.
Twitter isn't really obeying market forces right now, so increases and decreases are less about the general trends with apps and more about Twitter and Elon Musk, and a bit of politics, so I'm not going to try and reason this drop too much.
But I will remind that Twitter, for some odd reason, is allowed to do what no other app is allowed to do, which is to price the same subscription lower on its website. A bet that has something to do with the drop, which is focused on mobile revenue.
What do you think is happening here?
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All figures included in this report are estimated. Unless specified otherwise, estimated revenue is always net, meaning it's the amount the developer earned after Apple and Google took their fee.
