Zoom's Mobile Revenue Hits a Big Milestone
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Zoom is one app that needs no introduction. During the pandemic, Zoom's downloads grew faster than any other app, and once it became the most-downloaded app, it didn't leave the position for a very long time.
The pandemic is behind us, and Zoom's downloads have since subsided, but all of those downloads are now finally being translated into something better - paying users!
Last July, Zoom rolled out Zoom One Pro, a bundle of features to expand Zoom.
It took the app a little while to grow, but it ended May with the highest monthly revenue to date and also hit a milestone. I think the most appropriate thing to say here is Zoooooooooooooom.
Did you get the reference?
Zoom's milestone was a big one. In May, Zoom's in-app net revenue from the App Store crossed a million dollars for the first time since the new subscription was released.
In fact, according to our App Intelligence, Zoom earned $1.2M of net revenue! And that's what Zoom gets to keep after giving Apple its share.
It was close in April with $975K of net revenue, according to our estimates. It rose 23% to cross the new milestone.
In total, Zoom earned $4.6M of net revenue from the App Store since launching Zoom One Pro in July of 2022.
This revenue is global, and unlike other apps that are heavily earning from the US, for Zoom, the US contributed 34%. That's a hefty amount, but not as large as you'd expect for a productivity/business tool. I expected twice that much.
Japan, UAE, Canada, and Brazil complete the top 5 contributors. Together with the US, the top 5 countries add up to a little more than 50% of Zoom's revenue, which amounts to about $2.5M of net revenue.
The complete list is long and stretches all the way down to Nepal and Yemen, which together earned Zoom about $1,000.
This type of distribution for revenue on the App Store is not common, but of all apps, this could be expected from an app as prolific as Zoom.
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All figures included in this report are estimated. Unless specified otherwise, estimated revenue is always net, meaning it's the amount the developer earned after Apple and Google took their fee.