Turo is the Most Downloaded Car Rental App Right Now

Ariel Ariel
6/16/23

This is a single insight from This Week in Apps - Not Over Yet. Check out the full article for more insights.


Summertime means travel time. And wouldn't it be nicer to travel in class?

Turo, the Airbnb of car rentals, offers exactly that. Luxury and fun rides, rented by owners, for prices everyone can afford.

I tried it, and it really works!

Such a combo sounds like the perfect way to kick off the summer, and looking at the downloads, that's exactly what's happening.

Turo started the year with 110K downloads in the first week of January, according to our estimates, and has been rising since.

Weekly downloads spiked in February, rising to 141K, and then again in mid-May, all the way up to 181K per week for two straight weeks - aligning with long weekends. They've dropped a bit in the last week, down to 160K, but still 45% higher than January.

Turo isn't the only car rental app out there, but it's by far the most downloaded. On-demand competitors Zipcar and Getaround get less than a tenth of the downloads it sees, and traditional apps are not very different.

Hertz and Enterprise, the two most downloaded traditional rental apps, when added together, still see fewer downloads than Turo. To get closer, we need to combine the downloads for Sixt and Avis, the next two down the list.

Having used Turo before, the app itself leaves a lot to be desired, but it's hard to say no to a car you'd only see in a movie...

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All figures included in this report are estimated. Unless specified otherwise, estimated revenue is always net, meaning it's the amount the developer earned after Apple and Google took their fee.

Tagged: #travel

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