Casino Game Revenue is On the Rise in the App Store
This is a single insight from This Week in Apps - Business Booms. Check out the full article for more insights.
Casino games are a big deal on the App Store. People love to bet and casino games make the entire experience very easy. That's why 10 of the top 50 grossing games in the US App Store are casino games.
During lockdowns, casino games soared -- both in downloads and revenue -- but as real casinos reopened, downloads dropped.
Revenue didn't... Well, for some.
To get a better idea of the landscape, I rounded up the five highest-earning casino games in the US App Store, which include: Lightning Link Casino Slots, Jackpot Party - Casino Slots, DoubleDown™ Casino Vegas Slots, Cashman Casino Las Vegas Slots, and Big Fish Casino: Slots Games.
The ASO guy in me can't help but point out that all optimize for the most competitive keywords, but they aren't the top result for any of them. If you read my Keyword Teardowns you'll know why as soon as you search for any of these keywords in Keyword Inspector. For those who don't -- it's all about ratings, and the highest-earners aren't getting the most.
But back to the numbers!
Revenue's Up 32%
Collectively, the group's worldwide revenue from the App Store rose 32% between January of 2022 and May of 2023. In more absolute terms, it went from $17.9M to $23.6M in about a year and a half, according to our App Intelligence. And that's net revenue, so what the publishers get to keep after Apple takes its share.
When we look at each individually the trend is very similar - every single game saw revenue grow! Not all of them saw the same growth, but they all grew.
Jackpot Party's App Store revenue grew the most, 50% according to our estimates and Cashman Casino the least, at 8%. The remaining three saw revenue growth figures closer to Jackpot party indicating demand for the entire category is on the rise.
Can you guess how many games have casino in their name right now? 1,355 on the App Store and 2,703 on Google Play, according to Explorer.
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All figures included in this report are estimated. Unless specified otherwise, estimated revenue is always net, meaning it's the amount the developer earned after Apple and Google took their fee.