Audible Is in a League of Its Own!
This is a single insight from This Week in Apps - Millions and Billions. Check out the full article for more insights.
Does anyone read books anymore?
That might sound like a silly thing to ask, but when you look at Audible's App Store revenue and its month over month growth, it stops being silly.
Let me show you what I mean.
The last time I checked in on Audible was earlier in the year when New Year's resolutions and Audible's convenience paired up to help people check off "read more books" from their list, ballooning Audible's revenue in the process.
In numbers, January was the highest month of revenue for Audible at that point, earning a whopping $27M of net revenue from the App Store, according to our App Intelligence.
It didn't remain the highest though!
In May, Audible's App Store net revenue grew 22% month-over-month to $33M. And that's net meaning what Amazon, Audible's owner, gets to keep after Apple takes its share.
Unlike many other apps I've covered recently that saw revenue grow while downloads slumped, Audible's downloads didn't slump! They're not growing as fast as revenue is, but are pretty consistent which is great.
What's also great, for Audible at least, is that there isn't really all that much competition. Not on the App Store at least.
I added up the downloads and revenue for top results for the keyword "audiobook" in Keyword Inspector and their downloads are barely similar to Audible's. All together! Their revenue isn't even close.
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All figures included in this report are estimated. Unless specified otherwise, estimated revenue is always net, meaning it's the amount the developer earned after Apple and Google took their fee.
