Pokemon Sleep Crosses 2,000,000 Downloads

Ariel Ariel
Jul. 28

This is a single insight from This Week in Apps - Growing Fast. Check out the full article for more insights.

Snorlax is a sleepy Pokemon and also the icon of a new app, not a game, that uses the Pokemon brand to track your sleeping habits.

Why sleep tracking?

Easy answer, and I bet you can guess what it is if you've been reading for a while - Money!

Let's have a look at Pokemon Sleep's launch and how it compares when it comes to revenue.

Pokemon Sleep rolled out several weeks ago and has already been downloaded 2M times, according to our estimates.

As an app, Pokemon Sleep feels like a fairly traditional sleep tracker with a very slow onboarding that's sure to annoy anyone who isn't into Pokemon. I read through it but only as research. But once you get through the intro, it offers the features you'd expect, directly competing with popular apps like ShutEye and Sleep Cycle.

Since its release, Pokemon Sleep has led in downloads and revenue.

After 10 days on the App Store and Google Play, Pokemon Sleep earned $686K of net revenue, which means what's left after Apple and Google take their fees.

ShutEye and Sleep Cycle earned $529K and $468K in the same 10-day period, respectively, according to our estimates.

The totals are similar but when looking at the trend, which started slow but rose to an average of more than $120K/day vs. $45K/day for the competitors, it's clear Pokemon Sleep is now the leader.

The real question is whether Pokemon Sleep is taking away market share from those competitors or if it will grow by catering to Pokemon fans.

App Intelligence for Everyone!

The insights in this report come right out of our App Intelligence platform, which offers access to download and revenue estimates, installed SDKs, and more! Learn more about the tools or schedule a demo with our team to get started.

Are you a Journalist? You can get access to our app and market intelligence for free through the Appfigures for Journalists program. Contact us for more details.

All figures included in this report are estimated. Unless specified otherwise, estimated revenue is always net, meaning it's the amount the developer earned after Apple and Google took their fee.

Tagged: #business

Related Resources

ChatGPT Has a Serious Problem and It's Not Its Executive Team...
ChatGPT Has a Serious Problem and It's Not Its Executive Team...

A lot has happened to everyone's favorite AI over the last couple of weeks. The big executive/board battle is what most ...

Threads Is Outpacing X in Downloads Right Now
Threads Is Outpacing X in Downloads Right Now

Threads, Instagram's response to Twitter (aka X, but I still call it Twitter), has seen downloads nearly double over the...