WePlay's Revenue Hits a Record High in July

Ariel Ariel
8/4/23

This is a single insight from This Week in Apps - July Was a Big Month.... Check out the full article for more insights.


The App Store's Top App & Games chart in the US has seen a lot of activity this summer. This week's main attraction is WePlay, a collection of casual games bundled into a single app.

Last week, WePlay was the 8th most popular app in the US App Store.

WePlay's revenue hit a new all-time high in July, earning the Singapore-based developer $6.2M of net revenue, which is what's left after Apple and Google take their fees.

This revenue comes from both the App Store and Google Play, where there is a separate WePlay app for each region. Five per store.

Over the last two years, WePlay earned a total of $115M of net revenue from all regions, according to our estimates.

What's interesting here is the rate at which revenue has been growing. Over the last two years, monthly revenue grew from hundreds of thousands to millions very quickly and then doubled in about a year.

I looked at the revenue by country and was a little surprised the US wasn't WePlay's top earner. Taiwan was the highest earner for WePlay over the last two years, hauling $19M. Japan followed with $11M and the US was third with $6M.

There's a lot of catching up to do, and I expect to see WePlay chart high for at least a few more weeks.

App Intelligence for Everyone!

The insights in this report come right out of our App Intelligence platform, which offers access to download and revenue estimates, installed SDKs, and more! Learn more about the tools or schedule a demo with our team to get started.

Are you a Journalist? You can get access to our app and market intelligence for free through the Appfigures for Journalists program. Contact us for more details.

All figures included in this report are estimated. Unless specified otherwise, estimated revenue is always net, meaning it's the amount the developer earned after Apple and Google took their fee.

Tagged: #games

Related Resources

Bluesky is Open to All - Will it Dethrone X?
Insights
Bluesky is Open to All - Will it Dethrone X?

About a year ago, a new competitor to X launched in private beta. On Tuesday, this competitor emerged out of beta and is...

How Are App Developers Making Money on the Vision Pro?
Insights
How Are App Developers Making Money on the Vision Pro?

The Apple Vision Pro is out, and it's clear this is the beginning of something big. For developers, the Apple Vision Pr...