Is Bumble for Friends a Solution Without a Problem?

Ariel Ariel
8/11/23

This is a single insight from This Week in Apps - Back to School. Check out the full article for more insights.


Bumble wants you to swipe for friendship. Yes, that's right. It's not even a new thing - BFF was a feature that did exactly that in the main Bumble app since 2016.

My question is, do people really need a swiping app to make friends?

Now that it's a standalone app we can see how much demand there is for friendly swiping.

Bumble with Friends soft-launched back in March and became official in late July.

Since its official launch, Bumble for Friends was downloaded 97K times, according to our estimates. More downloads came from Google Play than the App Store, but overall the two are fairly similar.

The app is only available in a small number of (mostly) English-speaking countries at the moment, but the US is by far the largest country by downloads.

But, is it making any money?

According to our estimates, Bumble for Friends earned a total of $56K in net revenue so far. Net means what Bumble gets to keep after Apple and Google take their share.

Like downloads, the US is responsible for most of the revenue. But unlike downloads, most of the revenue, 79%, came from the App Store.

At the same time, Bumble's flagship app was downloaded 1.2M times and earned $21M of net revenue.

Two weeks isn't enough to gauge traction, so I'll revisit it in a few months.

App Intelligence for Everyone!

The insights in this report come right out of our App Intelligence platform, which offers access to download and revenue estimates, installed SDKs, and more! Learn more about the tools or schedule a demo with our team to get started.

Are you a Journalist? You can get access to our app and market intelligence for free through the Appfigures for Journalists program. Contact us for more details.

All figures included in this report are estimated. Unless specified otherwise, estimated revenue is always net, meaning it's the amount the developer earned after Apple and Google took their fee.

Tagged: #dating

Related Resources

GPT-4o Leads ChatGPT to Biggest Spike in App Revenue Ever!
Insights
GPT-4o Leads ChatGPT to Biggest Spike in App Revenue Ever!

Earlier this week, OpenAI introduced GPT-4o, its latest update to roll out of the lab. Many have called GPT-4o magical w...

Game Emulators Took Over the App Store Briefly - Will The Trend Continue?
Insights
Game Emulators Took Over the App Store Briefly - Will The Trend Continue?

Last month, Apple allowed game emulators into the App Store for the first time ever. That created a lot of excitement fr...