Is Pinterest Still Growing?

Ariel Ariel
8/25/23

This is a single insight from This Week in Apps - Still Growing. Check out the full article for more insights.


If you've ever been down the rabbit hole of wedding plans, recipe ideas, or DIY projects, you've probably encountered Pinterest. I remember hearing about Pinterest a lot more pre-covid, but now in 2023, I barely hear about it.

Dreamy photos and vision boards aside, is Pinterest still growing?

Pinterest kicked off 2018 with over 10 million downloads in January, according to our estimates. Downloads went up and down throughout 2018, dipping to nearly 7 million in April, but mostly hovered around the 8 to 9 million mark.

2019 saw a similar pattern but with slightly better numbers, and even crossed the 11 million download mark in December. A holiday boost, maybe?

Then came covid, which caused Pinterest's downloads to surge, peaking at a whopping 16.7 million in July, according to our estimates. That, however ended in 2020...

After the 2020 peak, Pinterest downloads have mostly been declining, never touching that July 2020 high again. However, despite the drop, the platform managed to stabilize its downloads in 2022 and get back to a growth trend similar to that of 2018 and 2019.

There are ups and downs, but the overall numbers haven't plummeted dramatically. For example, while January 2023 marked an impressive 13.8 million downloads, the numbers did drop to 12.6 million by June 2023 but then bounced back to nearly 14 million in July.

Back to the original question: Is Pinterest still growing? Yes.

Pinterest might not be experiencing the skyrocketing growth it once saw, but it's far from a sinking ship. In the fluctuating tides of social media relevance, Pinterest has managed to keep its boat steady, even if it's not sailing at full speed. The platform is still a go-to destination for millions each month, proving that while it might have passed its peak, it's certainly not over the hill.

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Tagged: #social-media

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