Is Pinterest Still Growing?

Ariel Ariel

This is a single insight from This Week in Apps - Still Growing. Check out the full article for more insights.

If you've ever been down the rabbit hole of wedding plans, recipe ideas, or DIY projects, you've probably encountered Pinterest. I remember hearing about Pinterest a lot more pre-covid, but now in 2023, I barely hear about it.

Dreamy photos and vision boards aside, is Pinterest still growing?

Pinterest kicked off 2018 with over 10 million downloads in January, according to our estimates. Downloads went up and down throughout 2018, dipping to nearly 7 million in April, but mostly hovered around the 8 to 9 million mark.

2019 saw a similar pattern but with slightly better numbers, and even crossed the 11 million download mark in December. A holiday boost, maybe?

Then came covid, which caused Pinterest's downloads to surge, peaking at a whopping 16.7 million in July, according to our estimates. That, however ended in 2020...

After the 2020 peak, Pinterest downloads have mostly been declining, never touching that July 2020 high again. However, despite the drop, the platform managed to stabilize its downloads in 2022 and get back to a growth trend similar to that of 2018 and 2019.

There are ups and downs, but the overall numbers haven't plummeted dramatically. For example, while January 2023 marked an impressive 13.8 million downloads, the numbers did drop to 12.6 million by June 2023 but then bounced back to nearly 14 million in July.

Back to the original question: Is Pinterest still growing? Yes.

Pinterest might not be experiencing the skyrocketing growth it once saw, but it's far from a sinking ship. In the fluctuating tides of social media relevance, Pinterest has managed to keep its boat steady, even if it's not sailing at full speed. The platform is still a go-to destination for millions each month, proving that while it might have passed its peak, it's certainly not over the hill.

App Intelligence for Everyone!

The insights in this report come right out of our App Intelligence platform, which offers access to download and revenue estimates, installed SDKs, and more! Learn more about the tools or schedule a demo with our team to get started.

Are you a Journalist? You can get access to our app and market intelligence for free through the Appfigures for Journalists program. Contact us for more details.

All figures included in this report are estimated. Unless specified otherwise, estimated revenue is always net, meaning it's the amount the developer earned after Apple and Google took their fee.

Tagged: #social-media

Related Resources

Investigating the Apps (That Could Be) Made Redundant by iOS 18
Investigating the Apps (That Could Be) Made Redundant by iOS 18

It's become sort of a guessing game come every WWDC which app (or type of apps) will Apple sherlock in the latest versi...

The Future of Social Platforms is... Small?
The Future of Social Platforms is... Small?

I noticed a new name inching its way up the top charts last week - ten ten. The app calls itself a walkie-talkie for yo...