Gmail's In-App Revenue Grew 179x Since 2021

Ariel Ariel
8/25/23

This is a single insight from This Week in Apps - Still Growing. Check out the full article for more insights.


Raise your hand if you've seen Gmail's paywall. I bet you haven't, but that doesn't mean Gmail isn't making money from its app.

Actually! Its in-app revenue has been growing steadily every single month since starting to monetize with in-app purchases in 2021.

According to our estimates, Gmail's net revenue from the App Store was $7.3M in July. And that's net, meaning what Google gets to keep after Apple takes its share.

Our estimates show that in January, that total was $5.1M and in January of 2022 it was just $1M. That means Gmail's net revenue grew 630% in the last year and a half!

And that's just from the App Store.

So, what is Gmail even selling? Space.

Gmail offers several subscriptions to grow your inbox, with the 100GB subscription being the most popular right now. This is a bit different than how it's done on Android, where purchases go through the Google One app, which has been the highest-earning app on Google Play for a very long time.

On the App Store, Google One makes some money, but not nearly as much.

There's one thing developers can learn from this, aside from the big brand name. The subscriptions Gmail is offering easily fall into the "features you need" category, making the purchasing decision pretty easy when the space is necessary.

Instead of forcing users to see your paywall when you want them to, find the features your users need and make sure they know they're there when they actually need them. That's how you'll convert them into paying users.

App Intelligence for Everyone!

The insights in this report come right out of our App Intelligence platform, which offers access to download and revenue estimates, installed SDKs, and more! Learn more about the tools or schedule a demo with our team to get started.

Are you a Journalist? You can get access to our app and market intelligence for free through the Appfigures for Journalists program. Contact us for more details.

All figures included in this report are estimated. Unless specified otherwise, estimated revenue is always net, meaning it's the amount the developer earned after Apple and Google took their fee.

Tagged: #business

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