Twitter's First Full Month as X is Also Its Highest in Mobile Revenue
This is a single insight from This Week in Apps - Are Your Downloads Down?. Check out the full article for more insights.
August is behind us which means it's time to check in on Twitter's, I mean, X's revenue.
August was X's first full month as X and a lot has changed. Including revenue!
According to our App Intelligence, X brought in $5.8M of net revenue from the App Store and Google Play in August. That's the most the apps have ever earned the platform.
Comparing this to the pre-Elon days, revenue is now more than 10x higher!
Although revenue grew across both the App Store and Google Play in August, the majority of the increase came through the App Store and in the US.
Can you guess X's second-largest country by revenue? It's Japan.
This revenue growth means more Premium subscribers (what used to be Twitter Blue) and more subscribers. A win across the board.
Who do you think earns the most from subscriptions on X? Find out here.
August also brought something new to X as the platform is now paying creators. All you need is more than 5M post views in the last 90 days and you're getting paid - and the response has been a beautiful surprise.
I feel weird calling people tweeting "creators" but with longer posts and video becoming more prevalent, it's the case. And these payouts are drawing new creators to X. More creators = more content and more content = more engagement. See where I'm going with this?
When I first started following Twitter's revenue I knew this move would be very powerful. Now it's no longer a question of if but rather of how fast.
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All figures included in this report are estimated. Unless specified otherwise, estimated revenue is always net, meaning it's the amount the developer earned after Apple and Google took their fee.