August Ended Disney+'s Longest Losing Run

Ariel Ariel
9/1/23

This is a single insight from This Week in Apps - Are Your Downloads Down?. Check out the full article for more insights.


Disney+'s revenue has generally been growing ever since it was introduced back in 2019.

This year, however, revenue started slumping, and for a while, it looked like it wasn't going to stop.

Well, it did in August.

After dropping for four consecutive months, its longest losing streak ever, Disney+'s monthly revenue from its mobile apps rose in August and outpaced July's.

Our App Intelligence shows Disney+ earned $81.5M of net revenue, that's _after Apple and Google took their cut, in August. August was the first month of growth since March.

Since 2020, Disney+ hasn't seen more than two months of decline as it grew its monthly revenue from its mobile apps by 371%.

If you're a fan of the mouse house, you shouldn't celebrate just yet. August has been a big month in terms of revenue for everything that has to do with kids - from apps to games and also streaming apps, so September may go back into the red.

Why? It's all about content!

Although there's a lot going on politically that's responsible for Disney's stock going down, I think the real drop is a result of Disney's content not being nearly as good now as it was just a few years ago and Disney+ not streaming content that's in movie theaters like it did during the pandemic.

I'm no Disney expert, but as a viewer, it seems like Disney is focusing on quantity over quality and trying to squeeze as much as they can out of their properties without expanding them. With so much choice for streaming, that's going to hurt growth.

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The insights in this report come right out of our App Intelligence platform, which offers access to download and revenue estimates, installed SDKs, and more! Learn more about the tools or schedule a demo with our team to get started.

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All figures included in this report are estimated. Unless specified otherwise, estimated revenue is always net, meaning it's the amount the developer earned after Apple and Google took their fee.

Tagged: #streaming

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