Video Means Money - The Highest Earning Mobile Apps in August
This is a single insight from This Week in Apps - Play to Win. Check out the full article for more insights.
I crunched the numbers and ranked the highest-earning mobile apps in August, and like last month, I expanded the ranking to be worldwide.
This month you can see why expanding beyond the US is important. The landscape is changing...
But let's start at the top.
TikTok was the highest-earning app in the world in August. Our App Intelligence shows it earned $183M after paying Apple and Google their share. TikTok was the highest-earning app on the App Store and the second highest on Google Play.
YouTube was right behind it, but with a little more than half the revenue - $109M, after store fees. YouTube is likely much closer to TikTok but because Google doesn't use in-app purchases on Google Play we don't have visibility there.
Tinder, Disney+, and Max round out the top 5. This lineup is identical to last month's but every since app in the top 5 earned more in August.
The bottom two are where we see some change. Hulu dropped a spot but is still earning more than July while new entrant Tencent Video popped into 9th place.
Tencent Video, which is only available in China, managed to inch its way into the top overall list after ranking 7th on the App Store - the same place it held last month.
China's dominance can be seen across the board, from apps to games and downloads to revenue. We saw it grow over the last few months and it seems to be accelerating.
Together, the top 10 highest earners brought in a total of $694M of net revenue from the App Store and Google Play and August. That's a healthy 5% increase from July's total.
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All figures included in this report are estimated. Unless specified otherwise, estimated revenue is always net, meaning it's the amount the developer earned after Apple and Google took their fee.