Peacock's Big Win with Five Nights at Freddy's

Ariel Ariel
2 minute read 11/3/23

This is a single insight from This Week in Apps - Let's Check In!. Check out the full article for more insights.


A movie based on a game hit theaters and started streaming last week. Over the years, a few games have gone to theaters, but it doesn't happen too too often so it's interesting to see the impact on downloads and revenue.

Five Nights at Freddy's is a franchise of paid games that's been around since 2014. Last week, the movie rolled out for Halloween and was well received by viewers - both moviegoers and streamers.

As of yesterday, the movie has crossed $100M from theaters, and that's while the movie was also streaming on NBC's Peacock. It was the second-fastest type of dynamic release to do so after Marvel Studios’ Black Widow back in 2021.

Did more people download Peacock thanks to the movie?

Peacock mobile app downloads

Absolutely!

Thanks to Five Nights at Freddy's, October was the highest month of downloads this year for Peacock, clocking in at 2.4M, according to our estimates. The previous peak was January which had 2.1M downloads.

The movie also gave Peacock the most daily downloads this year - 211K last Sunday. The previous high came earlier on October at 164K.

According to our App Intelligence, Peacock saw more than a million downloads between Friday and Wednesday. More than half what it normally sees in the same range.

Did more people buy the mobile games thanks to the movie?

Five Nights at Freddy's mobile revenue

Of course!

I aggregated all of the franchise's titles across the App Store and Google Play, which consists of Friday at Freddy's 1-4 as well as the SL and AR versions, so we can see the impact of the game on revenue.

The set earned about $5K from the App Store and Google Play on an average day earlier in October, according to our estimates. And it's important to note that these are paid games, and those earn much less than their free with in-app purchases competitors, so curb your expectations.

Revenue started rising on release day and peaked on Monday with $60K of net revenue, which is what the publisher keeps after Apple and Google take their fees.

Revenue dropped a bit after Monday but remained at more than 10x the average.

Between Friday and Wednesday, the collection earned $266K of net revenue from the App Store and Google Play, according to our estimates. That's roughly 8x what it would earn in the same number of days earlier in October.

At a time when the bigger streamers seemingly "forgot" content is king, NBC is doing it right, and it shows with the growth of Peacock.

App Intelligence for Everyone!

The insights in this report come right out of our App Intelligence platform, which offers access to download and revenue estimates, installed SDKs, and more! Learn more about the tools or schedule a demo with our team to get started.

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All figures included in this report are estimated. Unless specified otherwise, estimated revenue is always net, meaning it's the amount the developer earned after Apple and Google took their fee.

Tagged: #games #streaming

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