GTA Delivers for Netflix's Growing Game Portfolio
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Netflix has been quietly assembling a massive portfolio of games and this week, one of its newest titles made it to the top of the App Store, prompting me to take a closer look at the title and the portfolio.
If you haven't seen it, the game I'm referring to here is GTA San Andreas, one of three GTA titles Netflix brought to mobile this month.
Earlier this month, Netflix launched a mobile port of GTA The Trilogy - The Definitive Edition which consists of three GTA games originally released for the PlayStation2 and recently released by Rockstar for PC/console.
According to the internet, people love Netflix's ports, and the downloads agree.
The trio includes GTA III, Vice City, and San Andreas. In the first week on the App Store and Google Play, the trio saw 11M new downloads, according to our estimates.
San Andreas led the way with 6.3M downloads and also climbed to the top of the App Store for 6 days and to the top of the games chart for 10 days only to be dethroned by Monopoly Go a few hours ago.
Vice City and GTA III weren't as popular but still managed to get millions of downloads - 2.8M and 1.8M respectively, according to our App Intelligence.
Did you know Netflix has 89 games in its portfolio?
GTA gave the entire portfolio a serious boost, but the portfolio as a whole has been growing in popularity in recent months, starting to sprout before GTA rolled out.
December was the best month of downloads for Netflix, but the downloads started picking up in October when the portfolio's combined monthly downloads nearly doubled from around 2.5M to more than 4M downloads.
November's total rose to 7M and December's haul rose 3x to 21M.
Looking at all of 2023, Storyteller was the most downloaded game in the portfolio. Storyteller, like most games at the top of the list, is a fairly recent release. Netflix has really stepped up its rollouts in recent months, which is what led to Netflix partnering with Rockstar to release GTA.
And while all three GTA titles are in the top 10 even though they've only been around for a couple of weeks, the list also contains Bloons, SpongeBob, THTH and THTH 2, Football Manager, and Farming Simulator.
Let me know if you'd like the full list.
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All figures included in this report are estimated. Unless specified otherwise, estimated revenue is always net, meaning it's the amount the developer earned after Apple and Google took their fee.
