TikTok's Biggest Haul - The Highest Earning Apps in November

Ariel Ariel
12/22/23

This is a single insight from This Week in Apps - Beep Beep. Check out the full article for more insights.


November is long gone, which means it's time to rank the highest-earning apps in the world for the month, and while the list isn't substantially different from October, the numbers sure are!

TikTok was the highest-earning mobile app in the world in November. TikTok has been the highest earner worldwide since we started ranking apps globally back in August. It has been the leader in the US since October of 2022.

Impressive, but we're not done with TikTok just yet. In November, TikTok earned $196M of net revenue from the App Store and Google Play, according to our App Intelligence. Net means what Bytedance, TikTok's maker, gets to keep after Apple and Google take their share.

That's 11% higher than October and TikTok's all-time monthly high!

YouTube came in second in November, according to our estimates, with $107M of net revenue - nearly half of TikTok - which is a bit lower than October's.

Disney+, Tinder, and Max round out the top 5. The trio is pretty much glued to the top 5, having been in almost the same spots in October.

Tinder's net revenue remained the same, Max dropped a bit, but Disney+'s grew by $12M.

Our estimates show that together, the top 10 highest-earning apps in the world brought in $724M of net revenue from the App Store and Google Play in November - up a modest 6% from October and racing closer to a billion.

App Intelligence for Everyone!

The insights in this report come right out of our App Intelligence platform, which offers access to download and revenue estimates, installed SDKs, and more! Learn more about the tools or schedule a demo with our team to get started.

Are you a Journalist? You can get access to our app and market intelligence for free through the Appfigures for Journalists program. Contact us for more details.

All figures included in this report are estimated. Unless specified otherwise, estimated revenue is always net, meaning it's the amount the developer earned after Apple and Google took their fee.


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