Touchdown Peacock! Everyone Paid to Stream Football Last Weekend

Ariel Ariel
Jan. 19

This is a single insight from This Week in Apps - Streaming Success!. Check out the full article for more insights.


Streamer Peacock is having a blast growing up, and it looks like it found a great growth engine - Sports.

This weekend, Peacock took things to the next level.

For the first time, a first-round NFL playoff game was only available via a streaming platform and not on TV (unless you're in Kansas City or Miami).

Similar things have happened before, and the result was usually a lot of frustration as servers crashed and users weren't able to watch the game. But not this time!

This time, everything worked - and people didn't think twice before giving Peacock their money.

Thanks to the exclusive, Peacock made the most money, ever, in a single day!

How much? $2.7M according to our estimates. And that's net revenue, which means what NBC gets to keep after Apple and Google take their fees.

Although that's not enough to cover the more than $100M NBC had to shell out to get the exclusive rights to this game, it's an aggressive move in a space that's still fairly open for dominance. A move that could soon make Peacock the highest-earning streamer in the US.

Peacock isn't too far off, and with this spike, it far outpaced both. If only for a day.

It took Peacock a bit to figure things out, but between TV shows, movies, and sports, it's very clear the team behind it gets content. That's the ticket to the streaming race in 2024. I expect this growth to continue and even speed up this year.

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The insights in this report come right out of our App Intelligence platform, which offers access to download and revenue estimates, installed SDKs, and more! Learn more about the tools or schedule a demo with our team to get started.

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All figures included in this report are estimated. Unless specified otherwise, estimated revenue is always net, meaning it's the amount the developer earned after Apple and Google took their fee.


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