Twitter's Revenue Crossed a Big Milestone in December

Ariel Ariel
Jan. 19

This is a single insight from This Week in Apps - Streaming Success!. Check out the full article for more insights.

December is behind us which means it's time to check in on Twitter's mobile revenue, a monthly series I started back in 2019, when Twitter Blue launched.

Twitter is now X, and X has crossed a big milestone in December!

According to our estimates, X earned $7.6M of net revenue in December. That's a 22% increase from November's total, which was already higher.

It also happens to be the most X has ever earned in a single month! And that's net revenue, which means what X gets to keep after Apple and Google take their share.

In terms of consumer spending, or gross revenue as developers see it, users gave X $11M. December is the first double-digit month for spending on X. That's a milestone.

The US continues to be X's biggest market with a 60% share of the total with no other country having a double-digit share. Japan comes close with 8% with the UK, Saudi Arabia, and Canada rounding out the top 5. Yes, Saudi Arabia.

Considering nothing major has changed with X in December, revenue growth is a good proxy for both engagement and demand - both climbing.

With an election coming, I expect this revenue to continue growing faster.

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All figures included in this report are estimated. Unless specified otherwise, estimated revenue is always net, meaning it's the amount the developer earned after Apple and Google took their fee.

Tagged: #social-media

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