It's Green, Grouchy, and Growing! The Highest Earning Apps in the March

Ariel Ariel
Apr. 5

This is a single insight from This Week in Apps - No Vision.... Check out the full article for more insights.


March is behind us and even though it feels like we just finished analyzing February's results, which we did last week, I already have March ranked so we can analyze the highest-earning apps across the App Store, Google Play, and combined.

Let's have a look at the winners:

TikTok was the highest-earning app in the world in March, earning a whopping $206M of net revenue, according to our estimates. Net means after fees, so Apple and Google made a nice chunk of change from TikTok as well. Another reason why I don't think it'll get banned any time soon.

Crossing the 200M mark is an amazing milestone for TikTok because that revenue comes from users paying creators while TikTok takes a cut. So not only is TikTok adding money to its bottom line it's also becoming the dominant platform for creators.

YouTube came in second with an estimated haul of $119M of net revenue in March, which is a tiny bit higher than February but not enough to get excited over. The gap between the two has really opened up lately with TikTok leaving YouTube nothing but dust.

Disney+, with its new Turquoise icon, remained in third place with an estimated increase of $3M in March. Nothing too shabby, but at least it grew.

Tinder and Max round out the top 5 in March with Tinder keeping up with revenue while Max's revenue rose 20% from February!

Green grouch (aka Duolingo) managed to make it into 10th place on the overall chart. Duolingo is doing an amazing job growing and monetizing its users. I'm sure this isn't the last time we'll see it on our list.

Our App Intelligence shows that together, the top 10 highest-earning apps in March added $776M of net revenue to their bottom lines. Compared to February, that's an increase of 6% month-over-month, flipping February's drop.

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The insights in this report come right out of our App Intelligence platform, which offers access to download and revenue estimates, installed SDKs, and more! Learn more about the tools or schedule a demo with our team to get started.

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All figures included in this report are estimated. Unless specified otherwise, estimated revenue is always net, meaning it's the amount the developer earned after Apple and Google took their fee.


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