Temu's Up, Threads Down - The Most Downloaded Apps in April
This is a single insight from This Week in Apps - Cold start. Check out the full article for more insights.
April is behind us, which means it's time to look at the most downloaded apps - I did, and can tell you April was a weird month...
And by weird I mean stagnant.
Instagram was the most downloaded app in the world in April. Our estimates show it made its way into 55M more devices globally. Instagram rose a single rank and dethroned sibling Facebook, which dropped to second place.
Facebook's issue-less month meant a drop in downloads, but it's still growing! Our App Intelligence shows Facebook was downloaded 48M times from the App Store and Google Play in April.
TikTok, WhatsApp, and Telegram round out the top 5 most downloaded apps in April. Even though their ranks are the same as they were in March, downloads rose a bit across all three.
A few highlights:
- Temu lost its top spot to temporary risers but seems to be regaining momentum. A 10% increase in downloads pushed it up into the 7th spot in our chart.
- Threads has lost some momentum. Downloads dropped a bit in April leading the app to fall from #6 → #10 in April.
- JioCinema, a no-so-new streaming app for India, has seen downloads rise sharply in April. The service recently rolled out an app for its premium service and added Anime to its catalog.
Together, the top 10 most downloaded apps in the world saw 325M downloads in April, according to our App Intelligence. A bit short when compared to March, but March was a pretty big month all around so this isn't a surprise.
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All figures included in this report are estimated. Unless specified otherwise, estimated revenue is always net, meaning it's the amount the developer earned after Apple and Google took their fee.
