App Revenue Remains Strong in June - The Highest Earning Apps in the World

Ariel Ariel
Jul. 12

This is a single insight from This Week in Apps - Let's Talk Trends. Check out the full article for more insights.


App revenue has been on the rise in the last year, and looking back at our highest-earning apps charts, it's clear the list is very sticky. If you can make your way in, you're likely to stay.

I crunched the numbers and rounded up the highest-earning apps in June, and for a change, also compiled a chart to show how the total revenue for the top 10 apps every month changed in the last year.

Let's start by analyzing June:

TikTok was the highest-earning app in the world in June. We estimate it brought in $201M in net revenue - what Bytedance gets to keep after store fees - in June from the App Store and Google Play.

YouTube came in a distant second with $135M in estimated net revenue.

Disney+, Tinder, and Max round out the top five - and if you've been following the series you'll notice this is the exact lineup from May. The similarities extend down to 8th place. Everything above remains identical - talk about sticky!

Crunchyroll replaced Tencent Video and Hulu squeezed into the top 10.

Our estimates show that in June, the top 10 highest-earning apps in the world brought in $796M of net revenue to their publishers. A tad higher than May's total, but enough to sustain the hot summer.

While the ranks themselves were pretty boring in June, revenue growth wasn't.

I went back through all of our highest-earning apps charts for the last 12 months and the trend is very positive.

According to our App Intelligence, revenue of the top 10 apps rose 21% in the last 12 months. In more absolute terms, net revenue rose $139M since July of 2023.

December of 2023 got close, and considering it's the season for revenue, that's not a surprise. However, June beat it by a about $21M.

I don't expect this growth to stop or slow down any time soon. Consumers have accepted subscriptions and publishers have gotten better at converting downloads into revenue. If you're not doing that with your app you're leaving money on the table.

App Intelligence for Everyone!

The insights in this report come right out of our App Intelligence platform, which offers access to download and revenue estimates, installed SDKs, and more! Learn more about the tools or schedule a demo with our team to get started.

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All figures included in this report are estimated. Unless specified otherwise, estimated revenue is always net, meaning it's the amount the developer earned after Apple and Google took their fee.


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