ChatGPT Enters the Arena - The Highest-Earning Apps in November

Ariel Ariel
Today

This is a single insight from This Week in Apps - Can Google Dethrone OpenAI?. Check out the full article for more insights.


I crunched the numbers and ranked the highest-earning mobile apps in the World in November, and the list is a bit different than October.

TikTok was the highest-earning mobile app in the world in November, earning a whopping $298M of net revenue from the App Store and Google Play - though mostly from the App Store, according to our App Intelligence. That's 11% higher than October and only a rounding error away from $300M, which is just wild! And this is net, which means what Bytedance gets to keep after Apple and Google take their fees.

They'll need every penny to ensure TikTok doesn't get banned in the US, which could lead to it being banned in other countries.

YouTube came in second but with less than half the revenue - $136M net. Unlike TikTok, YouTube's revenue dropped a bunch when compared to October's. Maybe that's why the price of YouTube TV is increasing again?

Disney+, Tinder, and Max round out the top 5 highest earners, and if you're thinking, "Wasn't the list the same in October?" the answer is yes. The trio ranked the same in October but revenue of all three dropped a bit.

A few interesting surprises in November:

  1. Two China-only apps made the combined list and three made the App Store list. Only one did in October. This is important because these apps are generating enough revenue to rank globally but are only available in China. That's big!
  2. Audible made it into the 8th spot in our combined list. It's not the first time Audible made the cut, but it's not common either. Audible's revenue has been growing consistently and I expect to see it on our list in the coming months as well.
  3. ChatGPT has finally made it into our combined list. I expect to see it ranking consistently within the next few months now that that OpenAI introduced the $200 price tier, making it one of the most expensive-yet-popular in-app purchases in the App Store.

We estimate that together, the top 10 highest-earning apps saw $982M of net revenue in November. A smidge shy of October's big 1B, but I'm pretty sure we'll be back to that in December, so stay tuned.

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All figures included in this report are estimated. Unless specified otherwise, estimated revenue is always net, meaning it's the amount the developer earned after Apple and Google took their fee.


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