Infinity Nikki's Global March
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Infinity Nikki, a new dress-up RPG from Papergames (which goes by Infold outside of China), has been turning heads ever since its launch. Tapping into the Nikki franchise and expanding beyond its core audience, the game has managed to carve out a sizable following worldwide.
The title arrived on mobile in early December with a built-in pedigree. The Nikki series has long been a favorite among dress-up enthusiasts in Asia โ particularly in China โ but has been expanding into new regions over recent years.
Now, Infinity Nikki's blend of role-playing and fashion-forward gameplay is catching on with a broader, global audience.
Since launch, Infinity Nikki has amassed 2.6M downloads worldwide and generated more than $7.5M in consumer spending, according to Appfigures Intelligence.
China accounts for 41% of the downloads and 68% of the revenue, making it the most lucrative market. The United States follows with 14% in both categories, while Brazil, Indonesia, and Saudi Arabia round out the top five in terms of downloads. Notably, these relatively strong showings in multiple regions signal a broader international appeal.
According to Appfigures Intelligence, on average, Chinese players spend $4.90 per download, reflecting a robust appetite for in-app purchases. US players are a bit more conservative, spending $3 per download on average, which is lower but still represents a promising second pillar for Infinity Nikki.
While not exactly identical, I was curious to see how this launch stacks up against the heavyweight in the gacha/RPG space - Genshin Impact. Our estimates show that Genshin Impact's launch resulted in 13M new downloads and $55M in consumer spending. By comparison, Infinity Nikki's start is more modest, but it's still notable for a new entry without Genshin's massive AAA push.
The Nikki IP is well-known in Asia but has yet to become a global entertainment brand on the scale of Genshin's developer, miHoYo.
Even so, Infinity Nikki's foothold across Asia and early traction in the West aligns with a broader market trend: casual-to-midcore hybrid games with strong social or creative elements tend to achieve robust growth, particularly if they deliver high production value and keep live operations fresh.
Beyond that, Infinity Nikki's early achievements in the West hint at an expanding appetite for dress-up and fashion-themed RPGs. The more Papergames refines the game's events, promotions, and localized content for Western audiences, the more it can carve out a new niche in regions that traditionally favor action or strategy titles. For developers, this underscores an emerging opportunity: fresh thematic twists and strong cultural localization can unlock new revenue streams.
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All figures included in this report are estimated. Unless specified otherwise, estimated revenue is always net, meaning it's the amount the developer earned after Apple and Google took their fee.
