Users Spent a Record $25M via X's Mobile Apps in December
This is a single insight from This Week in Apps - What a Year!. Check out the full article for more insights.
December is behind us, which means it's time to continue the monthly tradition and check in on X's revenue. I've been doing that since day one and a few years in, things are nothing like where they started.
Oh, and December was a record month for consumer spending on X thanks to a simple strategic move that I'm sure all social platforms will employ next year.
Numbers first. Our App Intelligence shows X grossed a total of $25M between the App Store and Google Play. The most X saw in a single month. Gross revenue means what users paid not what Elon gets to keep. After fees, Elon's take was $17.6M.
December's record revenue comes after a very strong November where X saw almost $24M in gross revenue, according to our estimates.
You might think this revenue is a result of the elections in the US and everything that means, but looking at the daily revenue that isn't exactly the answer. The strategy that helped X get to these numbers is simpler. X ran two promotions in December: a Black Friday sale and end of year sale.
The Black Friday campaign pushed X's daily revenue to the highest it's ever been, and not by a little. Our App Intelligence shows that gross revenue peaked at a massive $1.9M. In just one day. It might not be TikTok money, but it's more than 5 times higher than an average day for X.
The majority of the revenue came from the US App Store with Japan coming in second. Japan has always been a strong source of revenue for X and has seen monthly revenue triple in 2024, suggesting growth won't be slowing down even though in the US, the platform has become very political.
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All figures included in this report are estimated. Unless specified otherwise, estimated revenue is always net, meaning it's the amount the developer earned after Apple and Google took their fee.
