$TRUMP Generated 2.5M New Downloads for Crypto Apps in a Single Week

Ariel Ariel
Jan. 24

This is a single insight from This Week in Apps - Minting Millionaires. Check out the full article for more insights.


Last weekend, just ahead of his inauguration, Donald Trump surprised the crypto world by rolling out his own meme coin. If you're not familiar, a meme coin is a type of cryptocurrency that derives its value from hype and not from the underlying technology or utility.

The release, which happened on a Friday night, surprised many and the hype caused its price to surge.

The thing is, the coin wasn't available on big platforms like Robinhood and Coinbase. To buy this coin at that time you needed an app called Moonshot.

And as you might expect, downloads of Moonshot exploded. I'm stopping myself from making the obvious pun.

According to our App Intelligence, Moonshot's downloads rose 2,267% between Saturday and Thursday as the coin's value continued to rise. That amounted to 787K downloads of which 754K were above the expected range, based on my calculations.

To put this in context, Moonshot's total downloads prior to the new coin stood at 320K. Half of the new downloads from last week.

Wow.

By Monday, all other crypto apps were trying to join the party. Coinbase and Robinhood announced the coin will be available on their platforms and crypto.com went as far as to include the coin in its app's name - and App Store Optimization tactic.

And just like that, downloads of them all rose. Not nearly as much as Moonshot's, but they're also more established, so the percentage will be lower even if the absolute value is high.

I compared the downloads of Binance, Robinhood, Coinbase, Coinbase Wallet, and Crypto.com. I included both Coinbase and Coinbase Wallet because you need the Wallet app to buy the coin, but most people didn't know that and downloaded the main app.

Coinbase Wallet's downloads rose the most, 182%, with crypto.com right behind it at 124%. App Store Optimization worked! Binance was third with 86% and Robinhood came in last with 45%.

Together, Moonshot and its competitors saw 4.5M downloads last week, and my calculation shows that's roughly 2.5M more downloads than what we expected.

The coin's value has dropped significantly since and so did the downloads, but I'm sure we'll see this happening more often in 2025.

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The insights in this report come right out of our App Intelligence platform, which offers access to download and revenue estimates, installed SDKs, and more! Learn more about the tools or schedule a demo with our team to get started.

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All figures included in this report are estimated. Unless specified otherwise, estimated revenue is always net, meaning it's the amount the developer earned after Apple and Google took their fee.

Tagged: #crypto

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