Not All AI Apps Belong To the Young
This is a single insight from This Week in Apps - Big Opportunities for AI Apps. Check out the full article for more insights.
If I asked you to guess the age of users of AI apps, I'm sure you'll say "young", and you won't be wrong, but there's a lot more variation of age by category than I expected before analyzing the data for our AI industry report.
The 18-24 demographic is prevalent across all categories, but the range is quite wide.
Let me show you:
Let's start at the top. The Companion category, which includes apps that let you talk to a character of your choice, like Character AI, has the highest share of 18-24 year olds at 65%. It subsequently has the smallest share of all other groups.
Fairly intuitive, right?
At the other extreme, we have Transcription apps, where 18-24 year olds represent a 41% share while the 50+ category accounts for 23% of users - the highest share of 50+ users across all other categories except for Writing Tools, which has the same share.
Also intuitive.
Here's an interesting one though, when looking at the share of 25-34 year olds, it's the Music category that has the most of them - 20%! And you might think that's low, but the 25-34 group is fairly small in comparison. So is the 35-49 group.
The highest share across all categories belongs to the Health & Fitness category, where 34-49 year olds make up 19% of the user base. No other category has such a strong share.
And if you've looked at the chart and read the previous few sentences you may notice that while AI apps are predominantly used by the youngest group, the second biggest group is actually the oldest, at 50+.
Intuitive?
And guess what, there's an opportunity here! Demand is growing across all age groups but there are some there are less saturated and are easier to advertise to, and it isn't the 18-24 group. Combine knowing who your users are with which types of apps are less competitive yet growing and you have yourself a business plan.
You don't nee to thank me, but make sure to read the full AI report before you start building your next app.
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All figures included in this report are estimated. Unless specified otherwise, estimated revenue is always net, meaning it's the amount the developer earned after Apple and Google took their fee.