X's Mobile Revenue Rises for the Third Month in a Row
This is a single insight from This Week in Apps - Chicken Jockey. Check out the full article for more insights.
March was a good month for X's mobile revenue. Not just good but great. Actually, the best ever.
X ended 2024 with a bang, riding multiple discount campaigns that pushed many towards annual plans. That, however, made for a less fun January in terms of revenue growth.
It didn't.
But it was short lived because revenue rose a bunch in February and then again in March to give X its highest month of revenue ever. We estimate X ended March with $18.8M in net revenue - what Elon gets to keep after Apple and Google take their fees.
About 11% higher than February's total, 29% higher than January's haul, and a hefty 138% higher than January of 2024. Just to put things in context.
Elon is still the highest-earning account from subscriptions on the App Store.
I believe the increae is a result of the addition of Grok to the X family and its prominent placement within the platform combined with increased subscription prices going into effect.
Like every month before it, it's important to keep in mind that even though X's revenue is on a healthy trend, it's still miles behind competing platforms like Snapchat. According to Appfigures Intelligence, Snapchat earned $40M of net revenue in March, up almost 18% from February. So, there's more X needs to do to grow.
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All figures included in this report are estimated. Unless specified otherwise, estimated revenue is always net, meaning it's the amount the developer earned after Apple and Google took their fee.
