#98 - Little Changes Make a Big Difference for App Store Optimization
Small apps have just as many opportunities for discovery as the big ones with App Store Optimization
#97 - How Important Are Downloads for App Store Optimization?
Do you think the App Store ranks apps with more downloads higher?
#96 - How to (Not) Do App Store Optimization
The most common ASO mistake, and also the simplest one to fix, is what I call the cardinal sin of ASO. Are you a sinner?
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#95 - The Secret to App Store Optimization is Really Easy (When You Pay Attention)
Many optimize for the best keywords but when it comes to ASO, you need to optimize for the right keywords!
#94 - An Interesting ASO Opportunity
Some keyword opportunities are much more intuitive than most think. Here's an example.
#93 - How to Miss the Mark by Optimizing for the Wrong Keyword
Follow my process for making sure you're optimizing for the best keyword to get more downloads.
#92 - An Easy Example of Bad ASO Keyword Strategy
A fundamental tip for App Store Optimization that could be costing you downloads.
#91 - Did You Know the App Store's Algorithm Remembers Everything?
An analysis of the keyword "ChatGPT" on the App Store highlighting ASO tips and tricks you can use to improve your app's ranks.
#90 - The Key to App Store Optimization
A real-world example of ASO mistakes developers make that hurt their dwonloads
#89 - The Easiest ASO Mistake to Avoid If You Want Downloads
Lots of developers make this super obvious mistake with their apps that costs them in downloads. Here's how to fix it.
#88 - Trend vs. Spike - Which Strategy Works Better for ASO?
#88 - Are you getting lots of new ratings but still aren't ranked high enough? This is (probably) why!
#87 - The Algorithm is a Tiny Bit Smarter Than You Think
Knowing this you'll be able to make better decisions when optimizing your metadata for the App Store
#86 - Beware the Keyword List If You Want Better Ranks
App Store Optimization tips about keyword placement, the keyword list, and generally how Apple's search algorithm treats competitive keywords.
#85 - Can You Target Short Keywords with ASO?
This week we're looking at a two-character keyword. Is that too short to optimize for?
#84 - The Algorithm Prefers Trends, But That's Not All
This is the most fundamental piece of ASO that so many people get wrong. Luckily it's very easy to fix.
#83 - App Store Optimization is Easy When You Know This
A common ASO mistake is so common it's ignored by the algorithm (and is a great opportunity)
#82 - This is How Vrbo is Beating Airbnb
Brands like Airbnb and Vrbo need App Store Optimization just like smaller companies and even indie devs. Here's what happens when they don't.
#81 - This is the Biggest Mistake Optimizers Make!
Stop making this simple ASO mistake and you'll start seeing more visibility for your app almost instantly.
#80 - Do Keyword Opportunities Still Exist?
Competing for ASO ranks is easier when you find keyword opportunities.
#79 - Apple's Own Apps Are Ranked Where They Shouldn't
You need to improve your ASO because Apple's original apps are appearing in more search results, including ones where they aren't relevant.
How to 5x the Size of Your Keyword List in the App Store
Learn how you can double, or more, the size of your keyword list for App Store Optimization (ASO)
#78 - Zoom is Trying App Store Optimization - Incorrectly...
Many enterprise apps make 3 App Store Optimization mistakes that really hurt their discovery
#77 - What They Don't Tell You About Apple Search Ads and ASO
Paid ads impact your organic discovery. If you do ASA wrong you could really hurt your ASO.
#76 - Optimizing For the Most Competitive Keyword in the App Store
You can rank for even the most popular keywords if you know what mistakes to avoid - here's how.
