Want to find keyword opportunities? This is what you should be looking for.
This is how can new apps and games compete for better search results on the App Store.
Targeting a keyword because the competition is targeting it isn't always the best strategy. Here's what you can do instead.
The keyword that makes sense intuitively isn't always the more popular keyword. That's why you need data!
What can we learn by analyzing keywords related to games? That developers make the same mistakes as with apps...
You SHOULDN'T do this to your most important keywords if you want to rank high. It's an easy mistake to avoid.
How you work keywords into your app's name, subtitle, and keyword list can make or break its ability to rank well. Here's an example.
The App Store rewards apps and games that leverage certain features over apps and games that don't.
Convert more views into downloads by optimizing your screenshots. Here's everything you need to know.
A/B testing is the easiest and best (and safest) way to grow your downloads. Here's how to actually do it!
Is App Store Optimization not working as you'd hoped? You're probably making some of these common mistakes.
Are popular and competitive keywords impossible to penetrate? Not really. Here's what you need to know.
A quick look at how apps that do nothing like what yours does can prevent you from showing up in search results.
Can the devices your app runs on help with App Store Optimization? Here's an example showing it just might...
Ariel analyzes apps submitted by the audience using his checkup process + answers questions about App Store Optimization (ASO).
Get the most out of your ratings by finding keywords they'd give you the most boost in. Here's how.
The two things you need to do right to get more downloads with ASO
To see results from App Store Optimization you need to make sure you're concentrating on these two core activities.
One of the worst things you can do to your app is target the wrong keywords. Here's what you should do instead.
Get hathe most out of your ASO by optimizing for the right keywords. Here's how.
Here are all the checks I run on apps and games to make sure they're ready for ASO.
Ariel answers questions from the live audience about App Store Optimization and app marketing.
The App Store boosts apps and games that have a strong trend, but it's still all about ratings.