Tagged aso

Keyword Teardowns

When Everyone's Making the Same Mistakes...

Want to find keyword opportunities? This is what you should be looking for.


Keyword Teardowns

The Answer to Competition is... Focus

This is how can new apps and games compete for better search results on the App Store.


Keyword Teardowns

#61 - Opportunities Are All Around You, If You Look...

Targeting a keyword because the competition is targeting it isn't always the best strategy. Here's what you can do instead.


Keyword Teardowns

#60 - Don't Optimize for the Wrong Keyword

The keyword that makes sense intuitively isn't always the more popular keyword. That's why you need data!


Keyword Teardowns

#59 - When Downloads DO Matter for ASO

What can we learn by analyzing keywords related to games? That developers make the same mistakes as with apps...


Keyword Teardowns

#58 - Where to Use Keywords? Name vs. Subtitle vs. Both

You SHOULDN'T do this to your most important keywords if you want to rank high. It's an easy mistake to avoid.


Keyword Teardowns

#57 - The Interplay Between Keyword Placement and Ratings

How you work keywords into your app's name, subtitle, and keyword list can make or break its ability to rank well. Here's an example.


Keyword Teardowns

#56 - The Key to Apple's Heart

The App Store rewards apps and games that leverage certain features over apps and games that don't.


ASO Guides

How To Design Screenshots That Result in Downloads! Musts, Tips, and Don'ts

Convert more views into downloads by optimizing your screenshots. Here's everything you need to know.


ASO Guides

How To Run an A/B Test in App Store Connect (aka. Product Page Optimization)

A/B testing is the easiest and best (and safest) way to grow your downloads. Here's how to actually do it!


ASO Guides

9 Common ASO Mistakes That Hurt Your Downloads

Is App Store Optimization not working as you'd hoped? You're probably making some of these common mistakes.


Keyword Teardowns

#55 - Not Impossible (If You Know What to Do)

Are popular and competitive keywords impossible to penetrate? Not really. Here's what you need to know.


Keyword Teardowns

#54 - Who You Compete with Isn't Always a Competitor

A quick look at how apps that do nothing like what yours does can prevent you from showing up in search results.


Keyword Teardowns

#53 - You Better (Apple) Watch It

Can the devices your app runs on help with App Store Optimization? Here's an example showing it just might...


Teardowns

📺 Live App Store Optimization Checkup and Q&A

Ariel analyzes apps submitted by the audience using his checkup process + answers questions about App Store Optimization (ASO).


Keyword Teardowns

#52 - The Thing About Ratings (and Keyword Placement)...

Get the most out of your ratings by finding keywords they'd give you the most boost in. Here's how.


Keyword Teardowns

#51 - That's a Total Takeover!

The two things you need to do right to get more downloads with ASO


Keyword Teardowns

#50 - Ratings Run the Show

To see results from App Store Optimization you need to make sure you're concentrating on these two core activities.


Keyword Teardowns

#49 - A Clever Approach to ASO

One of the worst things you can do to your app is target the wrong keywords. Here's what you should do instead.


ASO Guides

ASO Keyword Research - How to Choose Keywords that Get the Most Downloads

Get hathe most out of your ASO by optimizing for the right keywords. Here's how.


ASO Guides

Are You Hurting Your Organic Success Without Knowing? Here's How to Check

Here are all the checks I run on apps and games to make sure they're ready for ASO.


ASO Guides

📺 Live App Store Optimization Q&A

Ariel answers questions from the live audience about App Store Optimization and app marketing.


Keyword Teardowns

#48 - You Can't Beat the Trend

The App Store boosts apps and games that have a strong trend, but it's still all about ratings.


ASO Guides

ASO is Changing in 2022 — 6½ Trends to Watch

Don't let changes to the algorithm ruin your chances of organic discovery. Here's what you need to know.


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