This Week in Apps is a short, no-fluff, round-up of interesting things that happened in the mobile industry. Here are our top highlights.
U.S. Mobile Download Index: App Store 86.03, Google Play 88.66
Back to school
Schools are back online, and that's pushed two educational apps into the top charts this week. Remind and Canvas Student broke the Top 25 app list in the U.S. App Store and on Google Play.
Both apps have seen an increase of roughly 10x vs. July, each hitting an estimated 85K downloads per day across both stores in the US.
Another new all-time high
Downloads of Zillow, an app for finding houses and apartments for sale and rent, have hit a new all-time high last week with an estimated 298K downloads for the week. A 17% increase from their previous all-time high of 256K weekly downloads, in early May of this year.
Plenty of cash
Dating in lockdown is tough, but not impossible. Just like Hinge, another dating app has shown that, and it's Plenty of Fish.
Revenue in the U.S. App Store has more than doubled since January, from an estimated $450,000/week to $950,000/week. It even crossed $1,000,000/week for a few weeks.
The state of contact tracing
The state of Virginia has released a new contact tracing app built with Apple's and Google's Exposure notification API. So far, it's one of the few apps to leverage the API in the U.S. after seeing good adoption in Italy.
Immuni, which launched in June, has been downloaded nearly 2M times according to our estimates so far across both the App Store and Google Play. Covidwise, which launched in early August, has been downloaded more than 220K times so far.
Several other states have released their own apps or will be soon. Which begs the question, why is there nothing at the country level 🤷🏻♂️
Another epic loss
Although I want to, we can't ignore the Epic/Apple battle that's still raging. We looked at Epic's revenue loss, but here's a different angle—Market dominance.
Looking at our app intelligence in the U.S. for 2020, we can clearly see Epic taking over PUBG in downloads around April and hasn't looked back since.
Download-wise, Fortnite started with a 5x lead netting over 600K estimated downloads vs. PUBG's 185K for the week of April 20th. The lead has since shrunk to roughly 2x before Fortnite was removed from the App Store and Google Play last week.
Fun fact: Both Fortnite and PUBG use Epic's Unreal Engine, which may suffer from this battle.
Get to Know the Mobile Market
The insights in this report come from our proprietary, high-quality app intelligence. App makers, marketers, banks, investors, and journalists all over the world rely on our affordable app intelligence every day. Learn more →
About the Data
This report is based on download and revenue estimates generated using our proprietary, high-accuracy, ML/statistical models. We never use private data in public reports.