Is the Mac App Store Thriving?

Ariel Ariel
1 minute read 8/27/21

This is a single insight from This Week in Apps #76 - Reaching New Highs. Check out the full article for more insights.


I rarely talk about the Mac App Store, and that's because not much goes on there... But this week, I wanted to quantify that gut feeling by looking at how active the store is.

The short answer is, it isn't.

The slightly longer answer is, it isn't and it's only slowing down.

In 2020, developers released, on average, 392 new apps to the Mac App Store every month. The actual figures range between the low 300s and low 400s, so the average is a fair estimate.

For context, there App Store saw 40,000 new apps on average every month in 2020. That's 100x more.

But our story continues because so far in 2021, the average number of new Mac apps has dropped to 343, with the variance growing drastically and the low end dropping into the low 200s.

So what? With the new M1 processor, the promise of iOS apps on desktop became real, and I see a lot of potential there for many developers. But... the way I see it, this can go in two very different directions. Once enough M1-equipped computers are in the hands of consumers, and given how many apps will become available instantly, users will be forced to use the Mac App Store to get apps. Or, another possibility is that because the Mac App Store isn't a destination at all, users will skip the experience altogether and continue to use iOS apps where they were intended to be used, on phones, and this opportunity will die.

I would love to see the former, but without major changes from Apple, I'm ready for the latter.

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The insights in this report come right out of our App Intelligence platform, which offers access to download and revenue estimates, installed SDKs, and more! Learn more about the tools or schedule a demo with our team to get started.

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All figures included in this report are estimated. Unless specified otherwise, estimated revenue is always net, meaning it's the amount the developer earned after Apple and Google took their fee.


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